Every successful business owner has recognized that change is inevitable. It has taken the necessary steps to adapt to change. This is to remain relevant, competitive and continue to grow sales. Some of the key changes that companies across all industries have had to grapple with over the past decade include the ever-advancing technology.

The advances in technology have changed the way many companies do business today. It also drastically impacted the way many consumers shop today. The technology trends have led to a significant increase in the number of successful e-commerce stores in the furniture industry and growth

Technologies that increase sales in furniture business

3D visualization and product digitization

The transition from traditional analogue marketing to a digital method is not easy. A few years ago it would have seemed impossible to many. But today’s advances in product digitization have enabled full digital transformation for many brands in the furniture industry.

The transition to digitization solves another problem that many furniture companies like Autonomous face. There is no efficient way to manage the large amount of product data. Responding to requests for information and providing data to suppliers or partners with an inefficient system wastes time. It means lost productivity and other important projects are delayed.

Product digitization can be seen as a dramatic change, but also a rewarding one. It provides data files that can be shared between sales, manufacturing and business partners across multiple platforms and media types.

ImageScripting

How do you get customers to buy furniture online from an ecommerce webshop when they would actually rather see and touch the product in person? The solution is called ImageScripting. It is one of the most important technology trends in the furniture industry that is successfully boosting online sales.

ImageScripting technology can be used to generate photorealistic images of any piece of furniture to showcase the product online in stunning detail. Prospects viewing the products online can zoom in and out without loss of quality or sharpness, rotate images at any angle, and see each piece in a variety of colors and styles. Parts of the image can even be exploded to reveal hidden components and functions.